Hospitality & Tourism

Why Choose Us?

Choosing Atramentum's Hospitality Consulting Services means opting for a partner that brings a wealth of experience, a deep understanding of the hospitality industry, including having lived your experience as we’ve owned venues and a commitment to delivering tailored solutions that drive success.

A young man with dark, curly hair and light skin is preparing food in a kitchen, focused on a task, with two copper-colored pendant lights hanging above. He is wearing a black apron and a white shirt.

  • With a keen eye on improving margins by minimising expenses and maximising revenue opportunities, Atramentum's strategies are designed to enhance the profitability and efficiency of your business.

    Wey help clients work smarter, not harder, by implementing innovative solutions that streamline operations.

  • Atramentum's team, led by Michael & Sonia, possesses extensive hands-on experience in the hospitality sector.

    See Atramentum’s Hospitality Experience below for more detail.

    This expertise spans across various roles from kitchen design to operational management, ensuring you benefit from practical knowledge and proven strategies.

  • Understanding that each business is unique, Atramentum offers bespoke consulting services.

    We conduct in-depth assessments to tailor their advice and solutions to your specific needs and goals, ensuring that the strategies implemented are aligned with your vision and business model.

  • From conceptualisation to execution, Atramentum provides comprehensive services. Whether it's kitchen design, compliance, staff training, workflow optimisation, or menu development, they support clients through every stage of the process.

  • Based in the western suburbs of Perth, Atramentum has a strong understanding of the local market while also possessing the capability to assist businesses across a wide geographical area.

    This local insight, combined with a broad reach, allows them to provide relevant and effective consulting services.

  • Atramentum believes in exceptional customer service. They ensure that clients feel well-informed and empowered when making decisions, providing a reassuring and professional partnership.

  • Atramentum prioritises creating environments that are not only efficient and productive but also adhere to the highest standards of safety and compliance.

    We stay updated with the latest regulations to ensure that your operation is up-to-date and pass all necessary inspections.

Group of five diverse restaurant staff standing in kitchen, smiling, wearing uniforms, some with aprons and hats.
A young woman with long dark hair smiling and looking to her right while sitting at a wooden table, holding a black tablet or e-reader, against a textured dark wall.

Our Hospitality & Tourism Team

A smiling man with dark hair and a beard, wearing a light blue button-down shirt, standing outdoors in front of green leafy bushes.
A woman with shoulder-length grey hair smiling and looking down, wearing a white hoodie, in a well-lit room.

Sonia Jones

Food & Beverage Consultant

Sonia plays a critical role in the success of a food service operation by creating a kitchen environment that is efficient, safe, and conducive to producing high-quality food.

Sonia also possesses an exceptional sense of interior design, paired with a definitive instinct for customer experience and engagement, making her an invaluable asset in creating welcoming and appealing spaces.

Areas of Expertise: Kitchen design projects (needs assessments, design & Layout, equipment selection etc), Food Safety Compliance, Team Development and Workflow & Menu Development Support

Hospitality Experience: 30 years, including owning & operating her own restaurant.

Operational Experience: Hotels & Resorts, Restaurants, Cafés & Coffee Shops, Bars and Pubs, Catering Services, Facility & Event Venues, Cinemas & Music Venues, Festivals.

Atramentum’s Hospitality Experience

Michael Jones

Principal Consultant

Michael’s strategic insight, direct hospitality experience and financial acumen make him a formidable ally for businesses aiming to enhance cash flow, optimise their work practices, and secure long-term success, all while maintaining an unwavering commitment to project delivery, exceptional customer service & engagement.

Areas of Expertise: Concept delivery, Operational Planning, industry specific Accounting, Finance & Tax solutions & Customer Experience

Hospitality Experience: 25 years, including owning & operating his own restaurant / cafe.

Operational Experience: Hotels & Resorts, Restaurants, Cafés & Coffee Shops, Bars and Pubs, Catering Services, Facility & Event Venues, Cinemas and Theatres, Music Venues & Nightclubs, Casinos, Sporting Venues, Festivals and Fairs, Historical Sites.

  • Michael Jones is Atramentum’s Principal Hospitality Consultant with a rich background in the industry spanning various sectors and continents. Before pivoting to a successful career in finance and accounting, Michael honed his expertise across a diverse array of roles within the hospitality industry.

    His journey includes managerial positions in food and beverage, accommodation, theatre, and entertainment, both in Perth and London, as well as in Western Australia's north. His entrepreneurial spirit shone through when he established and managed his own restaurant, Mangia Restaurant/Café in Subiaco.

    Michael's earlier experience prior to opening Mangia are equally impressive, having served as the Front of House Manager for the Perth Theatre Trust, managed various cafes and pub venues around Perth as well as acting as the Front Office Manager at Brown’s Hotel in London in the early 90’s.

    He has led various hospitality consulting projects with Atramentum, including recommissioning & developing the Mosman Park Arts Foundation (MosArts) venue and cafe. Managing the Beaumonde Catering’s food and beverage (F&B) contract, providing F&B at three Perth Theatre Trust venues (His Majesty’s, Subiaco Arts Centre & State Theatre). And leading Emerald Life’s (aged care) Food Experience Transformation Project.

    This extensive experience in the hospitality realm has endowed Michael with unparalleled insights and a hands-on approach to customer service excellence.

  • Sonia’s background is as a Head Chef and her experience includes working as a Head Chef, F&B Consultant, Venue Manager, and Catering Manager in a number of venues in Perth, England and the North of WA, which she owned.

    She was heavily involved in Atramentum’s recommissioning & developing the Mosman Park Arts Foundation (MosArts) venue and cafe and leading Emerald Life’s (aged care) Food Experience Transformation Project.

    Sonia's services are integral to the success of Atramentum’s clients' operations, ensuring that their kitchens are not only well-designed in terms of equipment selection and layout but also meet the highest standards of compliance.

    Sonia is adept at embracing change and can skilfully manage multiple competing priorities, ensuring seamless coordination with both internal and external stakeholders to optimise service delivery.

    Sonia's skill is built on a foundation of designing an exceptional food experience, robust food health and safety compliance, attention to detail, and a passion for creative and technical excellence.

    She is the ideal partner for businesses seeking to elevate their food service operations to new heights of success and customer satisfaction.