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Atramentum solves problems, working with business owners and executives to strengthen internal capabilities, develop strategy and deliver results. Focussing on identifying opportunities or corporate blockages and then providing solutions and commercial strategies that are negotiated and outcomes delivered - ultimately, increasing profit.

Get back to your core business!

Save time, money and engage specialist skills including; cost & revenue anaylsis, credit management, contract negotiation, account preparation, budgeting, forecasting and cash flow preparation. Practical assistance on either an ongoing, temporary or project basis!

Need a Virtual-CFO?

Atramentum works with you to maximise your business opportunities by developing commercial strategies, across all areas of the organisation and develops practical solutions - that we then help implement. We increase your knowledge and understanding so you can make more informed decisions!

INNOVATE / in·no·vate /ˈinəˌvāt /

Verb
1.Make changes in something established, esp. by introducing new methods, ideas, or products.

Strategic

  • Idea Incubation
  • Defining the organisations Purpose
  • Company Secretarial Services
  • Corporate Governance
  • Board Composition
  • Being outcome driven
  • Focussed Board reporting

Commercial

  • Rethinking the model
  • Understanding your business drivers
  • Driving growth
  • Strategy & contract negotiation
  • Employing the right people
  • Finding Investors
  • Office Set-up

Transactional

  • Cost analysis & containment
  • Revenue maximisaiton
  • Budgeting, forecasting and cash flow analysis
  • Business control development & implementation
  • Develop robust reporting & analysis systems

Marketing

  • Brand strategy & development
  • Market positioning
  • Marketing Strategies, including Social Media
  • Internal brand engagement
  • Building internal culture
  • Developing internal marketing capabilities

I am a Chartered Accountant with 18 years of; Board, corporate accounting & finance, company secretarial & governance and commercial experience – across the oil & gas, financial services, tax & business services, health, hospitality and education - in the private, public and NFP sectors.
- Michael Jones

Michael is not the sterotypical accountant. He has a uniquely broad commercial outlook that comes from having experienced business at the coalface. His professionalism is matched by his ability to not only understand the business' needs , but also to communicate that effectively to all stakeholders.
- CM

Specialities

  • Commercial strategy & negotiations,
  • Idea development & incubation,
  • Driving business growth,
  • Board composition & strategy,
  • Company secretariat & governance.

With an experienced eye for detail, knowledge of financial issues, connections and drive, I can bring distinct clarity to strategic business issues. Working together we can identify and implement strategies to deliver profitable results.
Michael Jones